Pierce Mattie Public Relations New York

Victoria’s Secret will be once again be doing their anticipated annual fashion show tonight at 10pm on CBS. Their fashion shown, not only known for their uber gorgeous models, is also known for bringing extravagance in the ultimate bra to the stage. Last year it was the extremely expensive (giga-zillion?) bra made entirely out of precious stones.

What started out as an outrage in 2001 to many astonished viewers when it made it onto prime time television, has now become a much looked forward to event each year. The exception to this was when it pulled its show from the airwaves in 2004 from the domino effect of Janet Jackson giving her full disclosure during her Super Bowl halftime show. It returned last year looking more tasteful than ever.

This year’s fashion show will feature the very hot and sexy, Justin Timberlake. Justin’s image, as well as the fact that he is now a fashion designer himself, definitely fits in with the Victoria’s Secret branding.

I look forward to seeing how Victoria’s Secret will top themselves from last year with the dollar amount and extravagance of it’s most talked about bra.

Will you be watching?