Joining rock star, Playboy photographer and Zamboni driver on the list of dream jobs will be chief beer officer, courtesy of Four Points by Sheraton.
The Starwood Hotels & Resorts Worldwide brand will launch an executive search starting today for someone with brew eloquence and a rich knowledge of beer as part of its Best Brew program. The job posting appears in a full page in the Wall Street Journal and on HotJobs.com and Monster.com. The new hire—who actually would be brought on as an independent part time consultant—will be showered with Starwood Preferred Guest points and a generous travel and expense account for fulfilling duties like attending beer fests, sampling more than 300 brews, touring breweries, hosting Oktoberfest and choosing beer menus for new hotels. The CBO will assume the post by mid-January and begin documenting beer-related activities while imparting knowledge to others through a Web blog. [Brandweek] -By Mike Beirne
