The Copyblogger, a resource for guys like me who always need to refine and develop writing skills. I come from the advertising world, most art directors work in tandem with a professional "wordsmith" (copywriter), so I never had to worry too much about my writing skills, that is until now.
What I'm Reading Right Now: The Ten Faces of Innovation, IDEO's strategies for beating the devils advocate and driving creativity throughout your organization. I fell in love with the IDEO method cards a few years back and decided to pick up the book. What Sticks, Why most advertising fails and how to guarantee yours succeeds. I'm always looking to make the most out of our clients marketing budget. Sisomo, creating emotional connections in the market with sight, sound and motion. The follow up book to Lovemarks. What are you reading? Write it down in the comments and I'll check it out.
