Live Blogging isn’t something new, but it’s something that is beginning to pick up speed. I was a little clueless about this when one of my favorite blog reads, Joy Unexpected, mentioned the possibility of live blogging from an in home demonstration she was going to for an “adult” party plan company several months ago. In my naivety, I thought she meant she was going to make multiple posts throughout the party. Now searching the web, I realize that Live Blogging is something completely different.
Beth Kanter gives a good explanation of live blogging along with a few tips in a post she made on BlogHer. If you are still in the dark, live blogging is basically taking notes as things happen, a play by play if you will in real-time, and then immediately publishing your post at the end. Live Blogging can be done for entertainment, as The TV Addict does it, or for educational/political commentary such as Glenn Greenwald did of the NSA Hearings this past February. Live blogging from political events gives an inside view to the feeling, tone and thoughts on political events as they are happening, and sometimes not as the news media wants to present it.
A Bloggers commentary on events as they are happening can also be amusing. My favorite live blogging post is by Whitney Pastorek for Entertainment Weekly. She live blogged during the Oprah-Madonna interview. Her sarcasm and wit are impeccable and I laughed along as I read her play-by-play of the interview.
Some Ideas For Live Blogging:
Remote focus groups: Set up 50-100 bloggers and have them agree to watch a product demo online and live-blog in the reaction, and response.
Events: Obviously nothing compares to watching the game on HDTV, listening to the game on the radio, however live blogging can reach those in different time zones or the other side of the globe. It can be read from the office without disrupting others. They called it simulcasting, do we have a new word yet for blogging about an event?
Anything you would want rich searchable content for. Obviously live blogging provides great content that is immediately accessible (almost) over the Internet.
Posted by Shannon Nelson on November 4, 2006 9:37 AM
| Permalink
