Pierce Mattie Public Relations New York & Los Angeles

My first encounter with Joico hair products came this past July when it was one of the many gifts my friend Elke gave to me as an early birthday present. I honestly had never heard of Joico before, but knew that if Elke felt the products were good enough to give to me as a gift, then they must be something really special.

I received the K-Pak Smoothing Balm, K-Pak Liquid Reconstruct, Deep Penetrating Reconstructor and Daily Hair Care Shampoo. Can I just say? My hair has never been the same and I am a girl who takes great pride in her hair as evidenced in a picture you can find here of my bathroom cabinet. Honestly, I don’t know any woman who says, “Frizz? Yes, please.”

While I love all of the products, the Smoothing Balm has got to be my favorite. My hair tends to break, split and frizz easily (photo not me!). The Smoothing Balm is light and silky with a very light scent. It wasn’t weighty and didn’t make my hair greasy. It simply reigned in the frizz and added shine from the Mica in their balm. My hair is just past my shoulders and I only need to use a dime size amount. It’s 3 and a half months later and the bottle feels as if it’s barely been used. This is a product I simply cannot live without.