Pierce Mattie Public Relations New York & Los Angeles

Back in July when I came for a visit to New York, the one thing I asked my friend was, “Where are all the restrooms?” No matter which store you passed by, there were signs in the window stating that the restrooms were strictly for store patrons only.

It appears Charmin also took notice of the issue and will be capitalizing with a new marketing strategy. Starting Nov. 20th, through January 1st, Charmin has installed 20 deluxe, super-clean restrooms in Times Square.

This is a great way to solve an issue for consumers in New York, and resolving a consumer issue brings about brand loyalty. This is a winner: being able to have your brand "come to the rescue" in your potential customers' time of need, providing a super-clean, well-lit and even fun place to "doo your bussinasty" in the center of the universe is a fantastic way to make a great impression. As a matter of fact, I'll start buying Charmin now. What are you doing to increase your customers' loyalty to your brand? Publicity manifests itself in many ways. [via our trend partners at Trendwatchers.com]