Skinny jean advertisements for woman are visible on every New York City street corner, men's denim companies are taking a much looser and subtler approach this season. Nonami Premium, a new line of men's high-end denim is focusing on an "American" fit, which is looser in the thighs giving men that breathing room they oh so desire. Even famous designers like Viktor & Rolf are focusing on the "relaxed" fit for their launch in H&M stores.
I guess unlike women's clothing companies, the men's designers realize that only small fraction of Nicole Richie's can actually fit into or adequately rock a pair of skinny jeans. I personally am not interested in seeing Rubin Studdard sport the skinny jean - so thank you Nonami Premium for recognizing somethings just won't work for both sexes.
