Many savvy shoppers rely on magazines to help guide their purchases. We often assume that editors know best when it comes finding dazzling new products in beauty, fashion, and perfume. Thus it isn't surprising that one of the newest trends to show up on the frenzied Manhattan shopping scene is the curated magazine sponsored shopping event.
Yesterday New York Magazine hosted a Best Bets Shopping Event. Women lined up to shop discounts from vendors who had been labeled "best bets" by New York Magazine.
It was a hodge podge of potential shopping targets with high end hand bags next to Method soap.
Admittedly it felt like an event where advertisers were given a chance to hawk their wares to unsuspecting women who had actually paid for the privilege rather than a truly editorial driven event. The event surely generated its fair share of controversy as New York Magazine is not the only one to host a shopping event.
Next month shopping bible Lucky Magazine will host its own Lucky Shops event which is going to be quite a bit bigger and hopefully better. After all it is easier to trust a magazine with one proven vertical, fashion, than a magazine like New York Magazine that plays host to many sections.
