Everyone wants to know what is going to be the "next" big thing. The idea that you will somehow be in the know before the guy sitting next to you is an incredibly tantalizing prospect. Fashion and beauty live for the thrill of the "next."
Of course, plenty of people claim to have their pulse on exactly what is happening in the here and now. Whole sites are dedicated to scoping out what is cool and happening. But in a world saturated by information it isn't surprising that it is nearly impossible for one individual person to keep up, no matter how good their taste.
One of the many intriguing realizations to come out of the Web 2.0 phenomenon is that we can harness the wisdom of many people such that we all derive benefit from our collective wisdom. Now us girls are certainly familiar with leveraging the wisdom of our girlfriends, mothers, and shopping buddies to make better style decisions so it should come as no surprise that we are equally willing to seek guidance from like minds no matter what their geographic origin.
Thus let me introduce you to ThisNext. Have a look at the ThisNext blog after you check out the site.
ThisNext is a shopcasting network where you can recommend, share and discover great products. ThisNext believes that better buying means better living. Great products can help us do, be and experience the things that make us happy. Our goal is to help people discover great and deeply gratifying products.
Every product on ThisNext is picked by the ThisNext community (That means you!). You can organize your picks into product playlists we call shopcasts.
Great shopcast lists can be about activities (like climbing or cooking) or things (like fashion or food). They can even be about lifestyles (like being green). Shopcast lists and picks are tagged and searchable on ThisNext for easy discovery by other people.
When you make a shopcast list, you are letting the world know what you think is great and worth spending hard-earned money to buy. You are answering the question "What do you use?" for people who share your interests and POV. People who like your taste can then find and track your personal shopcasts or they can follow the collective wisdom of crowds to discover what the community recommends.
ThisNext is a Los Angeles-based, venture-funded Web 2.0 company committed to improving the overall quality of the Internet shopping experience by offering a platform for personal product recommendations and discovery.
I whipped up a Shopcast with some of my favorite Pierce Mattie products to give you guys a taste of just what you can do with ThisNext.
