Pierce Mattie Public Relations New York & Los Angeles

Here’s a PR tip for our many friends on MySpace or those fantastic lifestyle brands who are trying to do public relations in-house and on a shoe string budget. Having tight connections with editors, producers and assistants makes or brakes a seasoned publicist (Brand Advocate). But even the pros depend on costly services like Media Map / Bacons because names and addresses are constantly changing and new blogs, publications, talk shows and job titles are created every second. The good news is you don’t have to have an existing relationship or connection with big media to reach them! If your product or service is newsworthy here is a hot tip that will help you find some information on your own. Check out Google books. It has a free full version of Power Media Selects: The Nation’s Most Influential Media Elite. The information is free, not as current as services we use but you can glean a bunch of valuable info that will beef up your rolodex!