Girls, sex, sports, games, technology, hotties, and now steak?? Maxim magazine is expanding its brand into the restaurant world with the opening of a steak restaurant chain called Maxim Prime, with the first opening up Spring 2007.
Now, if I'm imagining this whole idea - the Maxim magazine covers of scantily clad Hollywood starlets mixed with "guy" food - steak (although I enjoy steak just as much as the next guy) - I'm seeing a restaurant that reminds me of Hooters. But I'm jumping to conclusions. Stephen Colvin, CEO of Maxim's parent company, Dennis Publishing, told Reuters that the restaurant will not have scantily clad waitresses and that the atmosphere will cater to both women and men.
With newsstand sales and advertising revenues falling this year for magazines across the board, there's a growing trend of magazines seeking out new ways to generate more revenue. Real Simple has already done it with Real Simple cleaning and organization products sold in Target. Maxim is following that by putting the brand name on everything from bedding to furniture and now the aforementioned Maxim Prime restaurants, and in the future - a Maxim brand casino in Las Vegas.
