The Pet Care industry has been growing rapidly in recent years. The way we treat our pets is mirrored through celebrities such as Paris Hilton, among others, who clothe and pamper their precious pets. No more sleeping on the floor, it’s a posh doggie bed for Fido.
Pets are beginning to be treated more like people then ever before, bringing true meaning to “Man’s best friend.” It seems as we change over to a more healthy lifestyle with better diet and eating habits, so has the way we feed our pets changed. Simple dog food like Pedigree is no longer the only way, but instead it is being replaced with healthier nutritious brands like Beneful or Dick Van Patten's Natural Balance. My two Parson Russell’s (formerly called Jack Russell’s), it’s the Raw Food Diet.
It doesn't stop at dog food. Whiskers, a holistic pet care retail store makes deliveries of formaldehyde free rawhide chews, toys, bedding and vitamins. That's just the beginning. As you want to look your best each day, you also want to take pride in your pet’s appearance. Trips to Petco for your pet’s grooming is no longer just considered a luxury, but now a lifestyle.
Pet Care and luxury grooming businesses seem to be popping up everywhere, so it is important to find a reputable one and not some fly-by-night pet groomer. One such reputable business is Isle of Dogs. Steve Hultgren, President of Pierce Mattie Public Relations, owns Harley, a 2 1/2 year old American Bulldog (Pictured above). Steve confessed that some months he spends over 1K on his dogs for food, toys, walking, vet bills, products, and even clothing! Harley has skin issues caused from food allergies. When on a strict diet of Venison and potato, his skin is at it's best, but he still reacts sensitively to weather changes and "breaks out" (it's in the breed) and has flair ups of rashes and dandruff.
“I've used many different products on Harley, trying to help his adolescent skin issues. I even resorted to trying Ojon, (a client) which did produce amazing results to his coat, it was shiny, brilliant and gorgeous but he still had dandruff.
This week we brought Harley into the New York Office for a meeting with Isle Of Dogs for a consultation. They were very helpful and knowledgeable. I'm looking forward to the results.”
What do you think of the recent trends in Pet Care?
Posted by Shannon Nelson on October 31, 2006 3:16 PM
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