Ralph Falon Builders: At first glance, Fallonbuilders.com looks like a typical offering of Who We Are and What We Do. But instead of a copy-intensive approach it, like many architectural sites, relies on photography to tell the story of this builder’s work. The focus of the site is a 172-image gallery of notable projects. It’s an easy to update, XML-driven and -tagged compilation of photos with a related hierarchical format that connects project attributes. Because the result is the creation of unique, on-the-fly galleries (similar to Flikr and del.icio.us) it offers an interesting and engaging way for visitors to browse. And, because the content is easily updatable, it consistently offers an accurate representation of the company and its craft.
With its gallery-like presence, it’s neither superfluous nor trendy. It’s a great example of how to use simple and contemporary technology to create a unique experience for a small, niche business.
Dan Coe, creative director
Dave Snowball, interface designer
Mark Potnick, Flash developer
Coexist, site design and development
