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MAGIC: Fashion Conference

I just returned from the MAGIC show in Vegas, where I was publicizing my amazing new clients from Aaron Barak, a new line of luxury leather bags and accessories for men. We had a great time meeting with all the editors, and even a few film crews, but I must say that my feet and back are killing me. I think I’m going to need a bit of magic to recover. I have nothing but respect for the ladies who were working the pumps all week.

Among the highlights at the show were the amazing booths by Perry Ellis, Sean John and Levi. The amount of money that these companies have spent is more than obvious. Their booths, along with dozens of others, were more elaborate than most houses. Some even had two levels with roofs, running water, phone lines and more. The excitement wasn’t limited to the show though.

The L.A. office for Pierce Mattie PR threw an amazing party at the Palms for one of our new clients, STAGR. This is a really cool line of custom graphic T-shirts, which customers create themselves on their home computers. Once they finalize their design, they submit it on the company’s website and in a few days they have their new shirt. The party was packed, and the D.J. was a former cast member from MTV’s Road Rules. Alyssa Milano was also in the same section of the private suites as us, as was Russell Simmons, who was there for the Phat Farm party.

With the foot and back pain aside, I had a great time and can’t wait to go back next year.

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