« BROADWAY REVIEW: THE DROWSY CHAPERONE | Main | J. Crew Launches New Line To Women - Madewell Clothing Stores »

Unilever Sells Finesse & Aqua Net Hair Care Brands

Unilever announced today that it has sold its Finessehair care brand in the US and Canada, and its Aqua Net brand in theUS, to Lornamead Brands Inc. The brands generated $85 million in combined revenue for 2005. Thefinancial terms of the transaction were not disclosed.

"This agreement takes us a step further in reshaping our hair careportfolio of brands in North America," stated John Rice, President ofUnilever Americas. "It will enable us to focus on bringing innovationto market through our strong local and global brands."

SAFE HARBOR STATEMENT: This announcement may containforward-looking statements, including 'forward-looking statements'within the meaning of the United States Private Securities LitigationReform Act of 1995. Words such as 'expects', 'anticipates', 'intends'or the negative of these terms and other similar expressions of futureperformance or results and their negatives are intended to identifysuch forward-looking statements. These forward-looking statements arebased upon current expectations and assumptions regarding anticipateddevelopments and other factors affecting the Group. They are nothistorical facts, nor are they guarantees of future performance.Because these forward-looking statements involve risks anduncertainties, there are important factors that could cause actualresults to differ materially from those expressed or implied by theseforward-looking statements, including, among others, competitivepricing and activities, consumption levels, costs, the ability tomaintain and manage key customer relationships and supply chainsources, currency values, interest rates, the ability to integrateacquisitions and complete planned divestitures, physical risks,environmental risks, the ability to manage regulatory, tax and legalmatters and resolve pending matters within current estimates,legislative, fiscal and regulatory developments, political, economicand social conditions in the geographic markets where the Groupoperates and new or changed priorities of the Boards. Further detailsof potential risks and uncertainties affecting the Group are describedin the Group's filings with the London Stock Exchange, EuronextAmsterdam and the US Securities and Exchange Commission, including theAnnual Report & Accounts on Form 20-F. These forward-lookingstatements speak only as of the date of this announcement. Except asrequired by any applicable law or regulation, the Group expresslydisclaims any obligation or undertaking to release publicly anyupdates or revisions to any forward-looking statements containedherein to reflect any change in the Group's expectations with regardthereto or any change in events, conditions or circumstances on whichany such statement is based.

About Unilever

Unilever (NYSE: UL, UN), one of the world's largest consumerproducts companies, aims to add vitality to life by meeting everydayneeds for nutrition, hygiene and personal care. Each day, around theworld, consumers make 150 million decisions to purchase Unileverproducts. The company has a portfolio of brands that make people feelgood, look good and get more out of life.

In the United States these brands include recognized names suchas: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, CountryCrock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr,Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave andVaseline. All of the preceding brand names are registered trademarksof the Unilever Group of Companies. Dedicated to serving consumers andthe communities where we live, work and play, Unilever in the UnitedStates employs more than 15,000 people in 74 office and manufacturingsites in 24 states and Puerto Rico - generating more than $13 billionin sales in 2005. For more information visit www.unileverusa.com.

Bookmark and Share

TrackBack

TrackBack URL for this entry:
http://www.piercemattiepublicrelations.com/cgi-bin/movabletype/mt-tb.cgi/219

Post a comment


The previous post in this blog was BROADWAY REVIEW: THE DROWSY CHAPERONE.

The next post in this blog is J. Crew Launches New Line To Women - Madewell Clothing Stores.

Many more can be found on the main index page or by looking through the archives.

Creative Commons License
This weblog is licensed under a Creative Commons License.
Powered by
Movable Type 3.35