This year, over 1,503 visitors came by the 2006 Luxe Pack New York packaging show. The conference was held on May 17th and 18th at the Metropolitan Pavilion where 75 exhibitors displayed their newest ideas and novelties in product packaging. The conference in its fourth year was organized by Indice Monaco, the same organizer of Luxe Pack Monaco and Brazil. The main theme this year was innovative design. New marketing concepts and materials were fused together to form one fantastic display of packaging options. The president of Luxe Pack stated “Luxe Pack is becoming more and more the place to be for luxury packaging”.
Some items that were introduced at this years show include Britney Spears’ Fantasy packaging which put “diamonds” in the spotlight. Other items include light-up bottles of nail polish and lipstick. When thinking of it, is an illuminated makeup applicator truly necessary? Yes. Everyone is searching for something new. For example, toothpaste; they are constantly coming out with new types of toothpaste in different packaging. It is the same exact product inside; but the packaging display is different and new; causing hype and an increase in sales. This is exactly what the producers and consumers of these brands are searching for.
It is no longer a new product that may become the next best seller. It could actually be the re-launch of a product from a previous line. For example, TAB just re-launched a new design and image of their pop drink. Burberry went through an image and packaging re-design and so has many cosmetics and beauty lines. This is what will hold the interest of the consumer, or at best, attract a new consumer to an antiquated product. Thanks to the Luxe Pack show for creating an emerging and exciting industry; keeping the colors, designs, and materials of packaging filled with vibrancy and
