Pierce Mattie PR wellness client 21 Drops was featured in Prevention Magazine. If you’re working on an aromatherapy story be sure to give our Pierce Mattie lifestyle PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.
Posted by Josh_B on May 16, 2012 9:14 AM
The FiFi Awards are considered the "Oscars" of the fragrance industry. This prestigious, iconic New York event showcases and honors the art, passion and personalities of the fragrance world. Competing to win a "Fragrance of the Year Award" are some of the big, the bold, instantly recognizable fragrance names, celebrity creations and collaborations as well as smaller, niche innovators. There's also competition for Best Packaging of the Year, Best Media Campaign of the Year and more. Over 800 guests and 27 beautiful crystal FiFi ® awards are bestowed - a recognized symbol of fragrance excellence. On FiFi night, industry company presidents, CEOs, high-level executives and their guests mix and mingle with celebrities and VIPs from the fashion, stage, screen and music worlds who join in the fun, sometimes as guests, sometimes as presenters and sometimes as winners themselves in a fragrance category.
Posted by Josh_B on May 15, 2012 9:50 AM
I saw it early Friday morning come into my Facebook ticker, obviously precisely timed to debut just before Mother's Day..."Are you mom enough?" the headline asked. And judging by the cover photo that accompanied the headline meant to provoke a fight, like a bully cornering you in an alleyway, I knew it was a matter of time before all of my social media channels would be inundated with this "tabloid" type question.
Being in PR, I understand what the article and images were meant to do. Controversy sells magazines. As with just about anything, you have strong opinions on both sides and then you have those in the middle. But Time understands what pushes a mom's buttons--make her feel that her way of raising a child may be inadequate and it'll spawn more headlines to sell more magazines and increase pageviews on the website.
As a mom of 4 myself, I say enough already. There's better ways to sell magazines than to pit mom against mom. No matter what the parenting style, these women are raising the next generation. Why not lift them up instead of tearing them down? Instead of sensationalizing with absurd photos, why can't the topic of attachment parenting be broached with education rather than belittlement?
And moms, our role is hard enough...let's keep the focus on raising wonderful kids we can be proud of instead of diverting our attention to finger pointing. Because that's all these types of articles do anyway, they divide us when we should be standing in agreement together that our children are our most precious gifts, no matter which parenting style we choose to use to raise them.
Posted by Shannon Nelson on May 14, 2012 7:22 PM
Have you ever dreamed of interning in New York for a lifestyle PR firm but are not able to get off your college campus, which isn’t located in NY? Now you can!
Pierce Mattie PR is seeking Summer Social Media Interns to work remotely. In years past our interns have gone on to be published authors, featured in the New York Times, received college credit and most importantly learned the ropes of beauty fashion social media from our in-house experts.
All Applicants Should:
About Pierce Mattie PR Launched in 2001 by lifestyle editor and expert Pierce Mattie. Pierce Mattie PR remains the industry leader in communications for fashion, beauty, jewelry brands alike with growing divisions in home furnishings and lifestyle products. Executives at Pierce Mattie PR are noted for being high energy, hyper-educated, tech driven and very strategic with their media campaigns. Pierce Mattie publicists have won numerous awards.
HOW TO APPLY - PLEASE EMAIL TO Shannon@PierceMattie.com RESUME & WRITING SAMPLES
Posted by Josh_B on May 10, 2012 9:44 AM
Former HSN CEO Mark Bozek and co-founder Russell Nuce announce the launch of the new e-commerce platform EVINE.com. The site will sell exclusive products available only on EVINE.
EVINE aims to create a shopping platform that's all about unique, value driven merchandise in fashion, beauty, accessories, fitness, food and home for women 35+.
The initial site launching today on http://evine.com/ and http://www.facebook.com/evine is a "coming attractions" platform that invites members to join for free and learn about the exciting new brands that will be available this summer.
Posted by Josh_B on May 10, 2012 9:24 AM
Pierce Mattie PR luxury skin care client Comfort Zone was featured on VanityFair.com. If you’re working on an luxury beauty story be sure to give our Pierce Mattie lifestyle PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.
Posted by Josh_B on May 9, 2012 10:00 AM
Pierce Mattie PR jewelry client Belargo was featured in Aventura Magazine. If you’re working on a jewelry story be sure to give our Pierce Mattie accessories PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.
Posted by Josh_B on May 8, 2012 10:26 AM
As a product of Gen X, I've noticed (and experienced) the disconnect of Gen Y. Or maybe disconnect it the wrong word, because Millennials are more connected than any other generation before it. And that's the point. It is a generation that's growing up in a world that cannot live without technology, prefers everything at lightening fast speed (and I'm not just talking 4G), has no sense of committment and does not get the concept of "long term" (thanks to the popular start-ups that take off, but also quickly die off.) They don't blink at a resume 4 pages long because they job hop, they're quick to take to public forums to voice their displeasure (and pleasure) with your brand, your website is not the first place they look to for information on your products (they use social media platforms first) and because of the importance digital and social media has played in their upbringing, they are very me-centric (another reason they are called the ME generation.)
Marketing to this generation is tricky. But understanding that Millennials are a generation brought up on customization, then you are beginning to see the light. They are attracted to brands that they can mold to their own unique lifestyles. They are also very much self-aware and understand their worth and how influential they can be.
Here are some ways to market to Millennials:
1. Support a cause. Gen Y strongly believes in supporting and buying from brands who support and contribute financially to causes. Aligning themself with a charity or philanthropic effort is part of describing who they are as an individual.
2. Customize. You can slice and dice this up into so many levels. Customize to region, customize locally, customize to suit a trend or lifestyle. Whatever it may be, once you define the niche demographics of who your Millennial customer is--customize to their interests.
3. Get social. Gen Y isn't hanging out on your website or in your retail store. They're online and TALKING. With friends, with strangers who share their love of your products, and most often...with YOU. They're not one to call your 800 number, but instead are more likely to tweet you or post on your Facebook fan page. If you are not already active here, or simply designate it to someone 9-5, then you are missing opportunities to connect with them.
4. Provide discounts and savings. They're also coined Generation Discount for a reason. While this generation may enjoy spending rather than saving (i.e. the traditional method of putting your money away in the bank), they do not like to pay full price.
5. Real people as brand ambassadors. While celebs still hold a lot of influence when it comes to marketing your product, Gen Y looks to resources they trust and feel they can identify with. Celebs that buy $700 jeans? Not so much. But a well respected blogger or editor to create an effective campaign? Absolutely. Enlist and partner with your most vocal brand loyalists. (But follow these tips on how NOT to do it.)
Do you have other tips that have worked? Leave us a comment and let us know.
*Photo Credit: Creative Class
Posted by Shannon Nelson on May 7, 2012 1:19 PM
Pierce Mattie PR footwear client GBX was featured in Nylon Guys Magazine. If you’re working on a footwear story be sure to give our Pierce Mattie accessories PR team a call at 212-243-1431 or follow us on Twitter @PierceMattiePR and FaceBook.
Posted by Josh_B on May 3, 2012 10:07 AM
For a while now we've seen corporate America creep into social spaces online. Well, they've always been there...it's just more blatant now with with an actual designated page or profile asking that we interact with them on a daily basis. Vying for our attention, wanting to be kept top of mind. Who is doing it best...who is doing it better...how much of your privacy can be invaded? Then you have the argument of where is it better to connect with those who are not in your close circle, but know you as an acquaintance or from work--Facebook or LinkedIn? When can we finally have the ability to just connect with our family and close friends online without feeling the pressure to connect with anyone and everyone under the sun, because if you haven't capped out at the 5K friend limit, then surely you aren't an influencer.
Recognizing the need for more privacy, more intimacy and the fact that no one has 5K "close" friends, former Facebook employee, Dave Morin, began Path. Path is what is being coined a private social network capping your friend limit at 150 (which seems to fall in line with the typical number of invited guests on a wedding list. Ironic?) Path is a great mix of a lot of things: connections with only people you care about, brand interaction-free, the control over whether to keep your "moments" private or something you send to your other social networks such as Twitter, Foursquare, etc., blogging as Path is a journal of your daily life, and mobile-centric (Path is an app for iPhone and Android.)
It's no surprise that one of the newest people to throw their hat into investing in Path is Richard Branson, which is why it's now beginning to grab some eyeballs. Path already has 2 million users, but that is expected to grow. Of course, that means brands will be itching to find out how they can invade this new social network. But one has to wonder, is there better room for growth in a network where people feel they can mention the places they go, the products they buy and the items they love without it becoming a sponsored story or retweet? My opinion is that word of mouth will flourish in Path for this very reason...no brand involvement required.
What do you think? Comment below.
Posted by Shannon Nelson on April 30, 2012 7:11 PM
